The secret of branding

''I have three rocks at home. If you were to inspect them I'm sure, like everyone else, you'd conclude they're almost identical; same size, weight and color, and therefore worth much the same as each other. But that conclusion would be drawn before I'd told you their stories ...''.

Ένα πολύ ενδιαφέρον άρθρο του Μartin Lindstrom για τις μικρές ιστορίες που μπορούν να προσδώσουν μία άλλη διάσταση σ' ένα brand.
http://www.clickz.com/experts/brand/brand/article.php/3599361